Their twitter person asked me to email any suggestions to them. I broke the ice with the below.
Hi,
I was tweeting with your official twitter tweeter on twitter today, on the subject of Christmas Sandwiches. We were talking about how to make your product a bit better this year. Don't get me wrong now, you've always produced decent sandwiches, but a few tips from me could take you to the next level.
For an honest appraisal of your festive fayre in the last two Christmases, please click the following links;
2010; http://www.blogger.com/blogger.g?blogID=1198348629493477935#editor/target=post;postID=2037248764237459703
2011; http://www.blogger.com/blogger.g?blogID=1198348629493477935#editor/target=post;postID=5967126515993695932
I think you produce excellent Christmas Sandwiches, though I feel a couple of pence off the price might help your CSI score. Also, spend a bit more time thinking about how festive your packaging is this year. I understand that you feel you have a certain aesthetic to keep, bearing in mind your position just below Waitrose (but clearly above Sainsbury) in the High Street poshness stakes, but honestly, even the middle class love a penguin in a hat.
Look forward to hearing from you soon.
Thanks
Adam
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